Our Robust Marketing Plan

Over the past several years, Jane Fairweather has also been responsible for 20,000 residents in Bethesda and Chevy Chase waking up on Fourth of July morning to the sight of American flags in their front yard.More exposure and far more signs on more homes than any other Bethesda agent means more buyer’s calls and greater opportunity for you!

The Jane Fairweather Team uses our 30+ years in the real estate market combined with the latest technology to determine your buyer profile and effectively market your home to reach your target audience.

When you list your home with us it will be expertly marketed through the MRIS, the area’s multiple listing service. Not only does this mean every licensed real estate agent will have access to your listing information during a relevant search, but it also means that your home will automatically gain national exposure on our 725+ web partners including:

We will also feature your home on the homepage of our company website making it highly visible to our abundant web traffic.

In today’s tech savvy world, social media and mobile apps are becoming more and more vital to successfully marketing properties. We have accounts with all of the major social media outlets that we use to market our listings. We post announcements when we list a new home and also when we hold an open house. This allows our numerous followers to be aware of the wonderful homes we have listed! We can now be found on the following social media platforms:

  1. Facebook
  2. Linkedin
  3. Instagram
  4. Pinterest
  5. Twitter

In addition to social media sites we have also partnered with some apps to provide listing information for buyers on the go. Your listing will be featured on:

  1. Homesnap
  2. Mobile MRIS

In addition to online marketing, we advertise our listings in several notable magazines & print publications as well. These include among others:

  1. Bethesda Magazine
  2. Fine Portfolio
  3. The Washington Post
  4. Local school and communicty publications
  5. Washingtonian Magazine

We find that the most successful approach to marketing our listings is to through is advertising in a diverse range of media.

bethesda-mag  fine portfolio

In addition to online and print advertisements we send your listing out to carefully selected clients based on your location and market. We will send a Just Listed card in the mail to people in your predetermined buyer profile and also an email flyer to everyone in our contact database (over 7,000 households in this market area)!


Every Fairweather Collection listing receives its own custom brochure created by our professional design team. We keep these stocked inside of your home and also in the brochure box on your For Sale sign in order to ensure buyers have something to keep your home fresh in their minds!


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